Beverage Development

“Beverage Development is Less About Formulation

and Far More About Positioning”

“If You’re Focusing on Formulation, Artwork and Bottling

You’re Setting Yourself to Fail”


You see, any formula can be copied. Any formula can be replicated and so can your artwork, bottle and bottling. If you want to make a product, let’s say an Energy Drink or a Tea and you start you Beverage Company focusing on looking for formulation you are going straight in the other direction. You never start with packaging, formulation, or bottling.

Beverage Development Plan

If we decide to work together we’ll develop your beverage starting with the consumer in mind. We’ll start with your consumer and move back through the supply chain from there.

Beverage Development Best Practices


Who is your consumer?
• How old? Male or Female?
• Type of work? Economic status?
• Active? Sporty? Dad? Mom?

Where does your consumer buy?
• Natural food store?
• Supermarket?
• Convenience Store?
• Restaurant or Bar?

Ready to start your beverage development project?

From this information we determine the price of the product, where we need to sell it, the marketing plan and how we’ll target this consumer. By now we have all the information we need to develop a marketing and positioning strategy for the end consumer. The same information will dictate our distribution channels, what size of distributor to use, how to market to retailers, distributors and how to support the brand in the store at point of sale.

Please note I only work with one or two new projects per year for beverage development. The top projects and top entrepreneurs only. Please read more about beverage consulting and find out if we are a fit to work together…

Ready to talk? Are you confident you have one of the top 2 ideas of the year for your beverage development project?

Call me urgently to talk about your beverage development project at (619) 852 6942